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Taqueria Guerrero

Visual Content Roadmap

Overview
Content Strategy · Project Completion Plan

Three phases.
One complete brand.

A clear, sequenced plan to build Taqueria Guerrero's visual content from the ground up — starting with the menu, capturing each location, and bringing it all together on the website.

Phase 01  ·  Menu Pictures & Video
Phase 02  ·  Location Videos
Phase 03  ·  Website Updates
Swipe to navigate

Project Completion Roadmap

Tap a phase to explore details

01

Menu Pictures & Video

Phase 1 · 5 deliverables

Capture high-quality photos and video of every menu item to replace outdated imagery across all platforms.
1
Menu Audit & Shot ListReview all items, identify gaps, build prioritized shot list by category
2
Food Photography — Session 1Tacos, burritos, tortas, sopes · 20–25 edited hero shots
3
Food Photography — Session 2Drinks, desserts, combos, specials · final photo library
4
Menu Highlight VideoSizzle reel + 3+ short social cuts
5
Client Review & Sign-OffFull package review · one revision round · final delivery
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02

Location Videos

Phase 2 · 5 deliverables

Produce compelling videos that showcase each restaurant location's atmosphere, team, and story.
1
Pre-ProductionStoryboard, shot list, crew, equipment, shoot schedule
2
Exterior & Ambiance ShootOutside shots, interior dining room, signage, b-roll
3
Team & Kitchen ShootBTS kitchen, staff & owner interviews, customer b-roll
4
Post-Production60–90 sec brand film per location · 1 social cut per location (3 total)
5
Final Delivery & ReviewClient review · one revision · all master files delivered
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03

Website Updates

Phase 3 · 5 deliverables

Refresh taqueriaguerrero.org with all new media, updated copy, and improved UX to attract local search traffic.
1
Website AuditContent, links, speed, mobile, and local SEO review
2
Copy & Content UpdatesHomepage, About, hours, location, menu descriptions
3
Media IntegrationUpload photos, embed videos, optimize for web
4
Design RefreshBanner, nav, CTAs, mobile-first layout
5
QA Testing & LaunchCross-device QA · go-live · handoff documentation
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Phase Goal

Key Outcomes

Project Sequence

Each phase begins after the previous is approved
01

Menu Pictures & Video

5 deliverables · Phase 1

Menu Audit & Shot List
D1
Photography — Session 1
D2
Photography — Session 2
D3
Menu Highlight Video
D4
Review & Sign-Off
D5
02

Location Videos

5 deliverables · begins after Phase 1 sign-off

Pre-Production
D1
Exterior & Ambiance
D2
Team & Kitchen
D3
Post-Production
D4
Final Delivery
D5
03

Website Updates

5 deliverables · begins after Phase 2 sign-off

Website Audit
D1
Copy & Content
D2
Media Integration
D3
Design Refresh
D4
QA & Launch
D5
Heard